Sensory analysis Essay Example | Topics and Well Written Essays - 1000 words

Sensory analysis - Essay Example Sensory Analysis involves gathering information from the consumers about the objective facts, preferences, and the perceptions regarding a product. Large firms have traditionally had the advantage of employing a larger amount of money and manpower to implement costly, wide reaching advertising campaigns and experimenting with new product, which may be withdrawn, if not successful. The formulation and marketing of new products is a complex process and there can be many influencing factors such as consumer preferences, the target consumer’s perception of the product and the purchase behavior of the consumers. It is important for firms to have complete knowledge of the market segments that they are targeting their products at. The knowledge of these facts can come from marketing analysis and Sensory analysis. Sensory Analysis is conducted to get information about consumer’s acceptance of a product and in what way the product appeals to his/her senses (asiamarketresearch.com) For conducting sensory analysis, usually third party firms are engaged, a set of ‘naive’ people are requested to test the product. The analysis of their experience is done by collating the results of homogenous groups. These groups represent different socio-economic categories. It is therefore possible to gauge the responses of the groups and determine the product that would most appeal to a particular socio-economic stratum. Sensory Analysis can actually help businesses to come up with different flavors of a particular product by using the collected information. This can be a cost-effective way of pitching the same product to different sets of consumers. Sensory Analysis plays a very prominent role in quality control. Quality has always been described as fit-for-purpose and that which satisfies the requirements. Knowing what the consumer preferences are can be great help in determining the quality

Research Project Paper Example | Topics and Well Written Essays - 2000 words

Project - Research Paper Example According to the Generally Accepted Accounting Principles (GAAP), there are several inconsistencies with the five scenarios mentioned. For instance, it is the sole responsibility of GAAP to evaluate and account on the transactions conducted in the company. In other words, it ensures that is correct presentation of the business income and expenses of the corporation in relation to realized profits and losses. On that aspect, for instance, the lease on technology assets on inflated prices constitutes a violation of the GAAP rule of accountability. Additionally, there is also the breach of the principle of full disclosure/materiality (Epstein & Saafir, 2010). In this principle, according to the umbrella of GAAP, the leasing of technology assets should have been made public in terms of the transactions and the records of the sales. There is also the breach of the principle of sincerity. For example, in making understatements of e-commerce state the tax payments, the organization goes aga inst the principality of GAAP that requires sincerity and honesty. Alternatively, this also violates the GAAP principle of regularity whereby a company should abide its sets rules and laws. The receivership of post-employment benefits by fictitious workers is also a sign of fraud in the organization. In accordance with GAAP requirements, the principle of non-compensation guards against the hiding of pertinent details that deal with financial information (Bragg, 2008). Therefore, there is an element of fraud because workers within the company are using proxies to award themselves heft payments. This is a breach against compensation by either asset or debt in the principle of non-compensation. Moreover, it also contradicts the GAAP principle of full disclosure that requires all financial information including payments and transactions to be disclosed in public through records. Another fraud that is apparent according to GAAP rules is that one involving the hiding of cash to help other future quarters. The earnings are meant to short change the expectations of an analyst in future reports. However, unknown to the corporation, this is a contravention of the principle of regularity that requires any company to conform to its stipulated rules and laws of financial transaction without making any monetary concealments (Epstein & Saafir, 2010). Furthermore, there is also the principle of utmost good faith that states that all the information pertaining to the firm should made public to its respective insurer before taking any policy. This is because such a move leads to shady dealings as one witnessed above to manipulate the judgment of a financial analyst. In the same view, there is also an element of fraud in the concealment of inventory shrinkage because it seems low for the industry. According to the GAAP rules, the principle of prudence if grossly violated and subjected to financial ridicule. The principle expects firms to abide with the reality of the company wit hout making things look contrary to the reality. On that account, there should only be recording of revenue and inventory shrinkage when sales have been made at their disposal value (Harrer, 2008). Additionally, this move by the company also goes against the principle of full disclosure/ materiality that requires the making of all financial inf

Technology Essay Example | Topics and Well Written Essays - 1250 words

Technology - Essay Example Ideas such as the "bigger is better" now became meaningless. And this transform paved the way for the development of smaller, faster and more reliable machines. In its initial stages, the computer was distant from the American public. Most of the American thought that computers were a sort of alien systems for which they had no use in daily life. Computer developers tried to change that idea by making their systems smaller and easy to find. As a result of this approach, computer technology became well attached to the roots of the American lifestyle by the early eighties of the 21st century. Computers were now sufficiently developed and available to satisfy customer's requirements. Ideas for computer applications were also developed and introduced new banking, entertainment and shopping practices. The development of the integrated circuit in the early 1960's made possible the design and construction of affordable computers that were very accurate and were also small enough to be deployed in an office or a classroom. The video display terminal and the multi-tasking abilities of those new computers made them a popular choice. As a result, ATM machines were introduced for the first time. The early ATM machines were not dependent on a centralized computer network; however, their popularity was on the rise. By the early 1980's, the ATM security was increased, and the machine became a public necessity in the United States. The ATM machine began to appear in different shops and stores. And by the mid eighties, 40 percent of the customers completed about 50 percent of their banking transactions using ATMs. The video game development serves as the best example of how the American entertainment routine was transformed. Steve Russell's "space war" was the first such game developed in 1962. At that time, Russell was MIT graduate student. In his game, a spacecraft was represented by two dots. The dots were controlled by two separate switches. This game became very popular all over the United States, especially among students, and it makes the beginning of the video game industry. In early 1968, "Odyssey", the first home video game system was introduced by Ralph Baer. Crude graphic lines were created by deploying 40 diodes in the system. In 1972, The Odyssey system appeared in the market and thus opened the way for competition in the field. In the same year, Nolan Bushnell announced the foundation of Atari that created the first commercially flourishing coin-based "pong". This was a simple ping-pong video game where large number scores are possible. It was first displayed in California at a club in Sunnyvale. The public was amazed. In 1977, Atari decided to enter the video entertainment market after pong's astonishing success. Their experience was not initially successful, however, the VCS or video computer system designed by Atari sold about 15 million units and thus Atari was now one of the building blocks of the American home entertainment industry. In addition to the home systems, other public consoles were designed by the company and by early 1980's over a million such systems were spread over the entire country. The American lifestyle and video games were now integrated. Computer technology also transformed the music industry. Robert Moog, a Cornell University PhD student, created the first

Harvard referencing Essay Example | Topics and Well Written Essays - 500 words

Harvard referencing - Essay Example Available from: http://www.unn.ac.uk/central/isd/cite/index.htm (Accessed: 21 May 2004). University of Liverpool/Laureate Online Education (2007) Lecture notes from Managing People Module Seminar 4 [Online]. Available from: University of Liverpool/Laureate Online Education VLE (Accessed: 28 February 2007). Fedchak, E. & Duvall, L. (1996) An engineering approach to electronic publishing, Proceedings of the International Workshop on Multimedia Software Development, 25-26 March, Berlin. Los Alamitos, California: IEEE Computer Society Press, pp.80-88. Al-Madhoun, M. & Analoui, F. (2004) Developing SME managers under fire: negotiating obstacles and weaknesses in Palestine, Journal of Management Development, 23 (5), pp.479-495, IngentaConnect [Online]. Available from: http://www.ingentaconnect.com (Accessed: 9 June 2005). 5. Podcast University of Liverpool/Laureate Online Education (2007) Lecture notes from Managing People Module Seminar 4 [Online]. Available from: University of Liverpool/Laureate Online Education VLE (Accessed: 28 February 2007). Pears, R. & Shields, G. (1995) Cite them right: referencing made easy [Online] Northumbria: Northumbria University. Available from: http://www.unn.ac.uk/central/isd/cite/index.htm (Accessed: 21 May 2004). University of Liverpool (n.d) Referencing and Developing a Bibliography using the Harvard Method. Available from: http://www.liv.ac.uk/library/ohecampus/referencing/referencing.htm. (Accessed: 8 July

Transnational Immigrants in a Global Society Essay

Transnational Immigrants in a Global Society - Essay Example On one hand he carries the stains of his culture with him and on the other hand when he is prevented from being considered a part of the new society, he automatically finds himself alienated. The sense of missing his own root, his culture, elements of his upbringing, recognition in his own society and the total sense of fulfillment is incited. Pondering over the current structure of the US society this sense of being unfulfilled becomes more explicit. Modern US society can be regarded as a perfect example of the global society where people from different ethnic background, from different nations have gathered with the aspiration to introduce new changes to their lives, to aspire for a better future. Most of the time, such feelings are generated from the perspective of attaining a better fortune rather than love for the nation. However such aspiration for attaining materialist gain could not subdue their spontaneous longing for their upbringing and culture. Such social alienation most of time gives birth to existentialist angst and they, consequently, also develop a feeling of hostility against that particular society. In the course of understanding what kind of problems can occur at the psychical level of an individual who, though is living in the US but transcends often to hi original existence, we have met Rina, a 34 years old lady, who has come down to the US for the purpose of completing her higher studies. While meeting frequently with her I have asked Rina several questions about her feeling over her stay at the US, her feelings about lifestyle in the new society and how she finds it different from her ethnic Indian upbringing. It is a quite common conviction transitional immigration is an entirely political phenomenon but the main impact of transitional immigration over socio cultural aspects of a nation most of the time has been ignored. In this context Reed

Rise of Consumer Culture Essay Example | Topics and Well Written Essays - 2500 words

Rise of Consumer Culture - Essay Example This linking culture Snow suggested in the second edition of his book in 1963, calling it a "third culture" where literary intellectuals lived in harmony with scientists, communicating ideas among each other and with the public. Brockman borrowed Snow's terminology of the third culture in his book (1995) of the same title as he daringly predicted that scientists and engineers at the cusp of what would soon become the dot.com boom will dominate this third culture. The boom came, but soon after followed the bust, and Brockman's third culture never materialised as he had hoped. What Snow and Brockman never realised was that a third culture had been moving quietly alongside these two cultures over the last half of the 20th century, one that combined the power of postmodernist intellectual thought and the energy of scientific innovation, helped along by the emergence of a capitalist society of excess wealth and prosperity. This third culture is the consumer culture, characterised by what we can describe as a body-centric attitude of consumption, where almost every conceivable commercial product is available to satisfy every craving or desire, fulfil any dream, and where reality can be reduced to one's identification with ideals created and circulated by the mass media. Essentially a perfect combination of Snow's two cultures - the romantic and the scientific - the consumer culture now defines who and what we are. The Marketable Self This is the scenario where Featherstone and other sociologists situate the body, the consuming subject, which is nothing more than the agent responsible for capturing and defining reality. Straddling the romantic-idealistic literary and the sensual-measurable scientific worlds, the consumer culture entices the human body to know and love it, to be a part of it, and to recognise that that is where its happiness and fulfilment lie. As the consuming subject (the body) attempts to capture - buying, eating, dressing up, or simply experiencing - reality in this consumer culture, it is the body that ends up becoming captive. It is in this context that we can analyse Featherstone's words (1991) that "the consumer culture constructs the marketable self." A main feature of this culture is a powerful popular media that helps in defining who and what we are. In his book (1999) Selling Dreams: How to Make Any Product Irresistible, Ferrari CEO Gian Luigi Longinotti-Buitoni (p. 193) describes the people of the consumer culture as bodies where product creators create a masterpiece the way a Picasso creates a painting on canvas, and where the media play the role of the artist's brush and oil. The body as a canvas Yes. In the consumer culture, "every instrument of the popular media - advertisements, television, and film to the press - provides a proliferation of stylised images of the body and emphasises the cosmetic benefits of body maintenance" (Featherstone, 1991). This strategy makes good business sense. After all, the physical perfection of the body or its idea of eternal youth has been one of our most cherished dreams. Beauty being a subjective judgment of a state of perfection, and the natural forces of aging, weight gain, and biological deterioration seemingly designed to halt our achieving that state, the possibilities for its definition are endless. The

Scientific Management Essay Example for Free

Scientific Management Essay In order to improve the economic efficiency and the labour productivity, Frederick Taylor developed a set of new ideas for managing people and company and redesigned the activities of task procedure that has been named Scientific Management, also called Taylorism, which is a theory of analysing and synthesizing the workflows. He believed that Scientific Management could create the best way of carry out every set of assignment in the shop, based on the limitation of time, details of working observation, selection and training of workers. There are four principles of Scientific Management. It required management to measure the ability of workers and their working time for the purpose of produce a reasonable daily workload scientifically, which combined the best tool and the most scientific method to divide a job into small tasks in order to devise a production line for workers to achieve the less waste, lower cost and high profit as well as paid. Most of Workers are likely to have more motivation by increasing wages. To some extent, improvement of total output could affect the pay. Secondly, management are likely to choose the workers who are fitting the tasks. Not everyone can have same level of working skill and ability of accept new knowledge. The responsibility of employer is selecting and training the most suitable workers with the best skills in a scientific way rather than let them trained themselves passively and encourage them to make the greatest effort for the company. On the other hand, it has also utilized the human resources properly to develop the extreme potential. Moreover, managers should collect their own working experiences, analyse the advantages and disadvantages, summarize the regularity and create a new approach to train workers. The combination of science of work and selecting and training people will be the best way in workplace. Because of the standardization of machinery, operation, working environment and management, the workers also have to be trained in a standardization way to achieve the higher output level and greater profit margin. In Taylor’s view, it will create a win-win situation. Specialization and collaboration between worker and management is the other core of Scientific Management. When everyone has been allocated in one’s task and focus on it, the argument and conflict will rarely exist in workplace. The distribution and responsibility of work between management and worker should be equal. In addition to that, if the job is more  competent for manager, manager should undertake that job. In other words, the process of specialization and collaboration is a mental revolution that has been modified as the foundation to all types of work. Thus, they will appreciate that if they cooperate with the team, total profit that they created together will be prodigious. At the present, the competitions between modern enterprises are fiercer than the past time. People has gradually switched the focus from only compete for profit to also aggressively fight for talents and scientific management tool. Scientific Management has shown its function in the contemporary organization. Take McDonald as an outstanding example. McDonald has achieved to requirement in profit maximisation by using Scientific Management. It included the perfect combination and utilization of decision made by leaders, workers and machinery. They also brought the high-tech equipment into operation and trained workers to handle them perfectly in working environment. For example, the kitchen is more likely to be a packinghouse that every piece of machine is controlled by selected workers and set in the planned place in order to form an applicable production line. Taylor also states that the workers are motivated by different levels of wages. Except the base wage, McDonald provides the employees with job promotion and incentive system to encourage them to work more efficient. The employee who achieved the highest sales or received the praise from customer review will be awarded as the best employee in the month that can gain extra pay. Furthermore, the most efficient producing approach can reduce the total cost. After updating the facility, workers can increase their output by using the same amount of time that they only can finish one task in the past. Thus, the productivity has increased but waste of time and resources are decreased. Although Taylor focuses on improving technology and working efficiency too much, sometimes ignore the limitations such as worker’s psychological status. Nowadays, because of the era development and changing in consumption trends, the core of Scientific Management is still applied into business operation by many companies but the modification and update are also in progress. Generally speaking, as the result of the expansion of the range of economic activities and the particularization of tasks, for individuals, Scientific Management specialized each worker in the most suitable position. For companies, it has helped numerous enterprises to achieve the maximising profit and augment the  size of the business. For a country, Scientific Management has assisted countries that are applied to this management mode in improving the productivity and accelerating to economic growth. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=,o=0;o e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return studymoose.com},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf(http)==0){return p}for(var e=0;e